Provide a friendly branded experience for trades-shows and conferenced in Europe and Asia that would stand the test of time. This needed to be achieved with materials that would last and be affordable.
After the needs assessment and requirements phase was complete, I focused on providing tools for content authors, back-end After assessing the basic needs we evaluated the design needed for the variety of planned venues. I then used Sketch-Up to mock up the basic environments. I focused on clean color blocking, typography and impactful photography to create the designs and booth layouts.
The end result was friendly clean graphics and staging that were easy for sales people to replicate at different venues.