THE CHALLENGE
The Crafty Avenger is a boutique startup existing in the maker space providing open source educational content. The most horrible of clients (me) needed a brand identity that worked well in the maker space.
THE EXPERIENCE
After an exhausting set of revisions and relentless demands by the client a robust brand was developed and templates created for all manner of collateral.
THE RESULT
What resulted was a playful fun identity that plays out well in packaging, apps, websites and more.