Re-Docs

THE CHALLENGE

The awesome crew at Re-docs came to me with a few rough sketches on day one. They needed polished info-graphics and brand with presentation and web implementation…
complete in 6 days.

THE EXPERIENCE

I worked in close collaboration with the managing director at Re-docs. Through an iterative process we first establishing a few core brand guidelines. Next we boiled down the concepts for the information graphics expressed in those preliminary sketches. Visual style for photography and animation were also pinned down in collaboration.

THE RESULT

The end result of the collaboration and nimble consistent decision making was a concise animated presentation, a business collateral set and a web page. During this fast-paced collaboration maintaining focus on what is best for the user while constantly defining the communication goals in the simplest of terms was key.